Okay, here we are with a second set of recent questions (and answers, of course) to follow the 59 Ask Bwana columns I’ve run and updated here.
QUESTION: What do you make of the explosion of self-published material for Kindle and Nook, and does it entirely upset the balance of publisher-writer power?
ANSWER: First, you have to divide the explosion of e-books into reprint and self-published. Most — not all, but most — professional writers need, or at least are unwilling to forego, their advance, so most of the new self-published stuff on the market is primarily (not totally, but primarily) dreck by would-be writers who simply aren’t skilled enough to sell. I think if the reader gets burned a few times, he becomes much more cautious, and starts looking expressly for names he knows or has heard of.
Also, the math is depressing. I hear pros brag about how they self-published a short story and sold 200, or even 300, copies. Good for them, but 300 times 35% (most stories sell for 99 cents US, and the 70% royalty doesn’t kick in until $2.99) is $105 US. The average short story goes about 5,000 words and the rock-bottom pro rate, below what most of the magazines and anthologies pay, is a nickel a word. Do the math.
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